The design uses two elements common in the pulp and
paper industry – paper and trees. In the center of
the logo, three pieces of paper overlap each other
and create the image of a tree. It indicates the fully-integrated
green-cycle of forestry, pulp and paper. The corner
of one piece of paper rolls upward, symbolizing that
APP-China is opening a new chapter in China’s paper-making
history by introducing sustainable practices to the
industry. This postmark or official seal looking logo
represents our solemn commitment. Paper is a cornerstone of the Chinese
civilization and current economic development. From
classrooms to the boardroom, our products underpin
knowledge sharing and collaboration between people,
both essential processes for China’s on-going development.
We therefore recognize our added responsibility to
ensure our business activities are well managed in
respect to China’s environment and society.
At APP China, we enthusiastically support
China’s goal to align its economy with the principles
of sustainable and harmonious development. In policy
and in practice, we are committed to meeting all compliance
standards set by relevant Chinese laws and regulations.
It is from this commitment to environmental and social
responsibility that we have drafted the “Paper Contract
with China”.
Currently, the average person in China
consumes approximately 50 kg of paper per year. Compared
to most developed countries, this is relatively modest.
But the Chinese consumer-driven economy is growing
fast. From 2000-2006, paper product consumption increased
by 84.61% and, as the country continues to develop,
the annual demand for paper is expected to reach 85
million tonnes by 2010. Before long, China’s 1.3 billion-strong
population is expected to consume paper products at
rates similar to the United States, where the average
person consumes a staggering amount of paper products:
more than 300 kg a year.[1]
Paper-making is an energy and waste-intensive
process that is traditionally regarded as a heavily
polluting industry. In 2007, the wastewater discharge
and Chemical Oxygen Demand(COD)[2]of the China papermaking
industry comprised 17% and 35.2%, respectively of
the total domestic industrial wastewater discharge
and COD emissions. To protect the Chinese and global
environment from these environmental and economic
challenges, the China paper Industry needs to commit
to responsibly managed and sustainable plantation
and paper-making operations.
APP China employees will participate
in all environmental and sustainability development
activities as part of the implementation of the Paper
Contract with China Program. APP China, the company’s
leadership and its 28,000 associates in China are
committed to making paper in a sustainable and responsible
way. As such, the company promises to work hand-in-hand
with Chinese governments at all levels and Chinese
people to ensure a future that allows for sustainable
growth: meeting increased demands while working to
ensure a better environment for tomorrow.
[1].Source from 2007 China Papermaking Industry Report
[2].Chemical Oxygen Demand measurement is used to
indirectly measure the amount of organic compounds
in water and the amount of organic pollutants found
in surface water (e.g. lakes and rivers).
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Green Commitment
